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Articles of category "International Business".

The Axiom of Value Added on 10/16/2006 to Articles Directory / Business / International Business

For the last 100 years, companies have relied on traditional advertising in the form of catchy jingles, TV commercials, billboards.

The Essential Email Marketing Glossary Added on 10/16/2006 to Articles Directory / Business / International Business

ASP - Application Service Provider. ASP's provide internet based software. Access - Database software. Part of the Microsoft Office Suite. Organizations often store customer data in Access databases.

The Five-Step Process of Permission Email Marketing Added on 10/16/2006 to Articles Directory / Business / International Business

There is a simple five-step process in putting a successful permission-based email marketing campaign in place. This process is reviewed below.

The Truth About Why US Government Decision Makers Won't Talk to You Added on 10/12/2006 to Articles Directory / Business / International Business

One of the biggest complaints we hear from people trying to do business in the U.S. government market is that it's impossible to gain access to key decision makers due to the highly regulated procurement process.

Why Email Marketing Matters Added on 09/12/2006 to Articles Directory / Business / International Business

According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base, you should be.

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